Google’s Revenue

Simple numbers like this always astound me. $29 billion in 2010. Greater than GDP of 28 poorest countries. Google is a powerful company. Not just because they make a lot of money. But because they control most of the world’s information. Google’s control of information is much like the nations that controlled the trade routes of the past… as long as they have that control, they will find ways to make huge money off of it.

From: Business MBA

Based on this infographic, if they want to grow profits, it would be in Google’s interest to 1) find a way to monetize their other products 2) reduce energy consumption or cost of energy consumption and 3) gain more cell phone market share.

Google has been notoriously bad about monetizing outside of advertising. However, with the market share that Android has gained in the cell phone industry, a simple $3 licensing fee per phone would get them over an extra billion in revenue (if my math is correct). And it is well past time that Google start making money off premium video products through their YouTube channel.

As for reducing energy consumption, I understand they are investing heavily in green energy, but how well that will pay off is to be determined.